An Outstanding Community Newspaper

Objectives:

Aimed at inspiring, communicating, informing and educating the community. This is a platform that allows the community to be informed with current affairs and have their say as well as help the youth with information to motivate them to achieve their goals in order to be successful in future.

Mission Statement:

• Write factual stories
• Print high quality newspaper
• Achieve complete customer satisfaction by publishing well designed adverts that speak to the advertiser’s target market
• Improve as a business continuously by keeping up to date with latest technology to reach readers and advertisers

Target Market:

Family Oriented newspaper (All ages) welcome to read BT News is designed for the kids to use as reference for school assignments and information that is useful for everyday life. BT News is aimed at anyone who can and loves to read and stay informed as well as respond to adverts by enquiring and /or react by purchasing the
advertised product or service.

Distribution:

BT News is distributed monthly throughout KwaZulu-Natal at very strategically chosen locations, shopping malls, Hospitals, Restaurants, to reach the correct hands of readers who are most likely able to respond and react to the advertisements in the newspaper.